Vietnam to host Asian Tour’s flagship event at World’s Best New Golf Course, The Bluffs Ho Tram Strip 

Ho Tram, Vietnam – 17th June 2016; The Asian Tour today unveiled a new flagship event, the Ho Tram Players Championship which will take place 13 – 16 April 2017 at The Bluffs Ho Tram Strip, marking an historic occasion for the Tour, its members and the nation of Vietnam.

The inaugural Ho Tram Open set a new standard in golf and entertainment last December, with Sergio Garcia triumphing on the course at the end of a week filled with world-class entertainment. The event was ultimately recognised as The Asian Tour’s 2015 Event of the Year, and set the foundation for the launch of the Tour’s new flagship event, the Ho Tram Players Championship.

“The Players’ Championship will be the highlight of the Asian Tour year and we could not think of a more deserving venue and event than Ho Tram,” commented Kyi Hla Han, Commissioner Asian Tour. “The inaugural year not only put Ho Tram on the map, but has reinforced Vietnam’s position as a growing force in the world of golf and sports.”

Ho Tram will host some of the best golfers in the world including defending Champion, Sergio Garcia, who will return to defend his title next April, the week after the year’s first major, The Masters. The US$1.2 million showpiece will become the richest prize purse for a full-field Asian Tour event and also receive an increase in world ranking points given its increased ‘flagship’ status.

“Today’s announcement reinforces our commitment to pioneering new and innovative events for Vietnam,” commented Michael E Kelly, Executive Chairman of Asian Coast Development Ltd. “An event of this stature will afford us the opportunity to evolve the Ho Tram Strip’s appeal as a luxury destination and grow Vietnam’s status as a major player in global golf and tourism.”

Players will compete around The Bluffs Ho Tram Strip, which has enjoyed a meteoric rise in the world of golf, with an unprecedented haul of accolades. The Greg Norman designed golf course, which was launched in November 2014 was recognised as ‘The World’s Best New Golf Course’ at the prestigious World Golf Awards and was also recently ranked #74 in Golf Digest’s Top 100 Greatest Golf Courses.

“I made no secret about how impressed I was with Ho Tram and The Bluffs and the response I have had around the world about how spectacular the championship looked has been extraordinary,” commented defending Champion Sergio Garcia. “For the event to be announced as The Players Championship is a huge step and I think everyone involved should be particularly proud of getting the event to such status in such a short space of time.”

The Ho Tram Players Championship will be broadcast around the world in over 180 countries, reaching over 740 million households, making it one of the most watched sporting events in Vietnam’s history.

Ben Styles, Vice-President Golf & Residential Development for The Ho Tram Strip said, “This is yet another milestone in Ho Tram and Vietnam’s history. To host such a prestigious Championship will certainly add more interest for Vietnam, increasing global viewing figures as well as giving our top Vietnamese amateurs the opportunity to compete against the world’s best.”


Sergio Garcia, Champion, Ho Tram Open 2015:

“Any time you get the opportunity to defend a Championship is a memorable occasion. With the new status as The Ho Tram Players Championship, it will make my return to Vietnam and Ho Tram all the more special.

One thing I took away from last year was how genuine and friendly everyone was. I made some new friends during my brief time and am looking forward to seeing everyone again.

I felt at home all week. The Grand was exceptional and the weeks-worth of entertainment topped off what turned out to be a hugely successful week.

I am interested to see how the elite amateurs of Vietnam are progressing. We met some great players, including Anthony who I played the first two rounds with, who have a tremendous opportunity as well as responsibility to fly the flag for Vietnam. It is going to be great to see how these guys develop and inspire people to take up the game.”


Greg Norman, 2-Time Major Champion and designer of The Bluffs Ho Tram Strip:

“From the moment I first set foot on site at The Bluffs I knew we would create one of our best courses ever. But to have the opportunity to showcase that and also test some of the best players in the world, initially with the Ho Tram Open and now the Ho Tram Players Championship, takes it to another level for me both as a player and golf course designer. I’m extremely proud to be a part of it and look forward to seeing the game continue to grow in this part of the world.”

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About Asian Coast Development Ltd

Asian Coast Development Ltd. (ACDL) is an international development company specializing in integrated resort destinations. ACDL, through its wholly-owned subsidiary Ho Tram Project Company Ltd, is the developer of the Ho Tram Strip, a group of integrated resorts and residential development located on more than 400 acres of land with more than two kilometers of pristine beach in Ho Tram, Vietnam and an approved Investment Certificate issued by the Government of Vietnam. With a focus on providing a personalized blend of excitement and relaxation, the Ho Tram Strip will feature something for everyone, from lavish entertainment to premium shopping and exceptional recreational facilities.

The first phase of its development – The Grand Ho Tram Strip – opened its doors in 2013 and includes a 541 room five-star hotel, a world-class entertainment facility, restaurants, high-tech meeting space, an exclusive VIP area, three swimming pools, as well as a variety of beach-front recreation activities. The Ho Tram Strip is the region’s largest integrated resort project with major future development phases including an additional 559 rooms and further leisure amenities that will complete The Grand Ho Tram Strip.

Adjacent to The Grand, the 18 hole Greg Norman designed Championship golf course – The Bluffs – opened for play in early 2014.  Future developments at the site sees a residential offering including 60 villas and 1000 key condotel, and a second integrated resort similar in size and scale to The Grand, as well as additional future resorts.

For more information about ACDL, please visit www.asiancoastdevelopment.com